Too many dating choices

They found that a week after making their selection, online daters who chose from a large set of 24 potential partners were less satisfied with their choice than those who selected from a small set of six people, and were more likely to change their selection.

This idea intrigued me because, as someone who has only started dating a little over a year ago, all I know is the hook-up culture. Although I had my grandparents as role models that you actually can marry your first love, I had everyone else – including my own parents – prove otherwise.

"The necessity of making trade-offs alters how we feel about the decisions we face; more important, it affects the level of satisfaction we experience from the decisions we ultimately make," he writes.

says, it's also easy for us to imagine alternatives that don't actually exist and are a combination of the attractive features of the alternatives that do exist.

"There can be more regret when they know there are other options," D'Angelo says.

It's a bit of choice overload, a theory economists use when talking about people buying products such as chocolate or pens.


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